PMS to CMYK What You Need to Know to Avoid Costly Color Shifts
At Just Buttons we understand that your buttons are an extension of your brand, and the color of your logo needs to be correct. Often times we are asked to match Pantone colors, which we currently do for no additional fee. An issue we run into is, that most people, outside of the graphic design and printing industries, have little to no working knowledge of how the Pantone Color Matching System (PMS) and digital printing works. They assume, that the vibrant spot color they picked out of a book can be reproduced digitally. Sadly, this is not the case. [Read more…] about PMS to CMYK: Color Shifts